About Us

About Us | The Vision & The Founder

Welcome to Character Design, the premier destination and professional hub for character creation and special effects (SFX), driven by the artistic vision of our founder, Hany Shawky.

Hany Shawky: 25 Years of Artistic Excellence

The legacy of Character Design is deeply rooted in the illustrious career of its founder, lead expert Hany Shawky. With over 25 years of hands-on experience as one of the most prominent professional hairstylists and look designers in the entertainment industry, Shawky has left his creative mark on major cinematic and television productions across Egypt and the entire Arab World.

Over the past two and a half decades, he successfully elevated hairstyling from a standard profession into the intricate art of "Character Design." This deep, on-set expertise made him a trusted name among A-list celebrities and top-tier filmmakers. Today, this rich background serves as the cornerstone for the Character brand family, bringing world-class artistic standards to the regional market.

The Character Ecosystem: Innovation in the Service of Art

Expanding on our founder's vision, Character Design has grown into three specialized professional arms to serve creators everywhere:

Character Design: The parent brand dedicated to visual identity development and professional character creation for the entertainment industry. Here, we seamlessly blend classic, hands-on craftsmanship with modern design techniques.

Character Academy: Our educational division, established to pass down a quarter-century of industry-grade expertise to the next generation. Through the academy, we train and qualify aspiring talents in character design, SFX makeup, and professional hairstyling according to real-world market standards.

Character Design Shop: Our official e-commerce portal for professional tools and equipment. We don't just sell products; we provide "the tools of success." Every item is meticulously selected and field-tested by industry experts to guarantee peak artistic performance.

Our Mission
To serve as the definitive bridge between the rich heritage of classic artistry and the innovation of modern techniques, empowering every artist, stylist, and character designer to reach their absolute highest creative potential.